into the WOODS

For the past month, I have been writing news at least 1-2 times per week and during that entire time it was definitely enjoyable but one thing makes me wonder at times. DYHP has a lot of public service shows every morning and afternoon that caters to the avid listeners all over Cebu and some areas outside Cebu.
How does public relation works especially to the media and the people?
As per research, the free flow of public information is crucial to democracy. To be relevant to national development, however, public information must be accurate and timely. However, public information, by itself, cannot contribute as much to national development. To do so, it needs to be disseminated as widely as possible. What is of prime importance therefore is that public information reaches its intended audience.
However, the role of media to inform society is old. Today, both the traditional and electronic media must take on an added role―that of “inducing society to further development. The Philippine Center for Investigative Journalism defines the media’s roles as “a catalyst for social debate” and a medium for “strengthening and scrutinizing democratic institutions.”