RADIO: BECOMING A BROADCASTER AND HOW IT AFFECTS LIVES PART 1
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Radio is more than just a media channel to many Filipinos, it is a way of life. It is part of Filipino culture. Even today, people still finds radio "in" despite competition from the Internet and television. The fact that radio uses the local language or dialect makes it the most accessible channel to the Filipino masa.
Many people are dreaming of a career in broadcasting because they will have instant access to fame. The major reason is gaining popularity when reporting for news or specific story. Although being broadcasters has its perks, it also requires a lot of effort to be able to stay long in the business and of course, one major responsibility.
Radio is now acknowledged as the primary source of news and the most pervasive, persuasive, and credible medium.
A fleeting look into radio programming would explain why radio remains as the medium of choice especially by the Filipino masa. Programming content and format are so diversified that there is always a program suited to the taste of every sector — housewife, students, businessman or entrepreneur, music enthusiast (from pop music to rock and revivals), religious, farmer, sports enthusiast, among others.
