into the WOODS

Public service programs are usually of the panawagan genre. The poor and the sick (or their relatives) are given the chance to "air their plight" on air and ask for donations from civic groups, philantrophic individuals, etc. Publicity for missing and even deceased loved ones are announced for relatives to know. During times of crisis (e.g., typhoons), the public use the radio to inform relatives of their whereabouts and condition. Listeners or studio guests are given the chance to air complaints or grievances against government agencies or are given referrals to appropriate agencies.
In this age of global village, the threat of cultural homogenization or domination, especially by those who own and control technology, becomes even more real. The interactive and two-way capabilities of modern technologies should be harnessed to the fullest to ensure cultural harmony, integrity, and identity. But this concern applies not only in the global setting but in the national setting as well. For decades, broadcasting in the Philippines has been one-way — One produces and the rest of the country watches or listens. New technologies now allow for more exchange of images and messages within and across countries.